Analytics

Key Metrics

• Paid Total (Gross) - Total revenue from paid orders
• Paid Revenue - Net revenue after costs
• All Orders Total - Including all order statuses

Filters

• Date range with preset options and custom dates
• Currency selection (USD, GBP, EUR)
• Status filter (All, Paid, Pending, Cancelled, Refunded)
• Orders filter for specific order types
• Retailer/supplier filtering

Order Details

View comprehensive order information including paid date, order number, status, customer, country, pricing breakdown (total, shipping, discount, cost), and net profit for each transaction.

Features

• Quick date presets: All, Today, Yesterday, Last Week, Last Month, Last 3 Months, Last Year
• Custom date range picker
• Currency selection
• Export to Excel for further analysis

Data Displayed

• Category name
• Total sales amount
• Total costs
• Net revenue
• Visual bar chart showing revenue by category

Reports Available

• Product Performance - Monthly aggregated sales by product
• Product Sales - Visual chart showing sales trends over time

Information Tracked

• Month of sale
• Product name and SKU
• Quantity sold
• Sales trends visualization

Metrics

• Month and coupon code
• Number of redemptions
• Percentage of total orders
• Total discount amount given
• Revenue after discount
• Average order value

Usage

Use this report to evaluate which coupons are most effective, understand discount impact on revenue, and optimize your promotional strategies. Click on any coupon row to see detailed redemption history.

Overview Metrics

• All Orders Net - Total owed across all order statuses
• Paid Orders Net - Total owed for paid orders only

Detailed Tracking

• Payment date and order number
• Order status
• Customer username
• Supplier name
• Items and quantities
• Total amount owed per order
• Country information

Filters and Export

• Date range selection
• Currency converter
• Status filter
• Supplier-specific filtering
• Country filtering
• Export to Excel for accounting

Daily Trends

The "Amount Owed (Daily)" chart visualizes payment obligations over time, helping you manage cash flow and supplier relationships effectively.