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Revenue Analytics

Track revenue performance and financial metrics in your operational dashboard.

Why this matters

  • Provides visibility into business performance
  • Helps identify revenue trends and patterns
  • Supports operational planning and inventory decisions
  • Enables tracking of fulfillment efficiency

Revenue report

The Revenue report tracks total revenue, profit, and margin at the order level. Merchants can filter by date range, currency, order status, order type, payment method, and country, and export results to Excel for deeper analysis. Revenue reports are operational analytics — they reflect order values and activity, not final accounting records.

Revenue report showing filters (date, currency, status, orders, payment), Export to Excel button, KPI summary cards for Total Revenue ($708.09), Profit ($334.95), and Margin (47.3%), and an order-level table with Paid At, Order Number, Status, Username, Country, Total Price, and Shipping Cost columns

Use the Revenue report to review revenue, profit, margin, order-level details, filters, and exportable financial data.

Key metrics

  • Total revenue
  • Profit
  • Margin

Filters

  • Date range
  • Currency
  • Order status, type, payment method
  • Country
Revenue report order rows showing Pending Payment and Paid statuses, followed by a Revenue and profit line chart spanning the full year with sales spikes visible in early months

Revenue and profit charts help merchants understand performance trends over a selected period.

Category revenue

Category Revenue shows revenue, cost, and profit broken down by product category. Merchants can filter by date range and currency, and export the data to Excel. Category reporting helps identify which categories contribute most to sales and margin, supporting merchandising and category planning decisions.

Category Revenue report showing date range filter pills, Dec 2025 to May 2026 date range, EUR currency selector, Export to Excel button, and a table with Category, Total, Cost, and Profit columns for Accessories, Vapes, Gummies, Wellness-lifestyle, and Flower

Use Category Revenue to compare revenue, cost, and profit across product categories.

Profit by Category bar chart comparing Accessories, Flower, Wellness-lifestyle, Vapes, and Gummies with Accessories and Vapes showing the highest bars

Profit by Category helps merchants compare which product categories are generating the strongest contribution.

Coupon performance

The Coupon Performance report shows coupon code redemptions, percentage of orders using coupons, total discount given, revenue after discount, and average order value. Merchants should compare redemptions, discount amounts, and revenue after discount to evaluate whether promotions are driving sales effectively.

Coupon Performance Report showing three coupons (Newbie20, NEW2026, HOT20) with columns for Month, Coupon Code, Redemptions, % of Orders, Total Discount, Revenue After Discount, and Avg Order Value, with a Coupon Redemptions chart beginning below

Use Coupon Performance to evaluate coupon redemptions, discount impact, revenue after discount, and average order value.

Coupon Redemptions bar chart showing NEW2026 with 0 redemptions, Newbie20 with 3 redemptions, and HOT20 with 0 redemptions

Coupon redemption charts help merchants compare promotion usage across coupon codes and identify underperforming promotions.

Supplier tracking

For merchants using dropshipping and shared products, the Analytics section tracks supplier payables, reseller margin, and transfer costs. Payables are calculated from transfer costs — not retail prices. Use these reports to manage payment obligations and reconcile outstanding supplier balances.

  • Supplier payables — total owed to suppliers based on completed and pending supplier orders
  • Reseller margin — retail price minus transfer cost per transaction
  • Transfer cost reporting — review per-product, per-country wholesale costs

Revenue data in Trapyfy reflects order values. For payment settlement and payout details, refer to your Niftipay dashboard.

Export capabilities

Most analytics reports include "Export to Excel" functionality for deeper analysis, accounting, or sharing with stakeholders.

Related workflows

Dashboard Overview

Operational dashboard guide

Product Reports

Product performance data

Order Lifecycle

Order status and fulfillment

Payouts & Settlements

Settlement visibility